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Harry and Seb at the Puff launch party

About

Harry Isaac & Sebastian Bidegain · Brooklyn, NY

Noware was founded by Harry Isaac and Sebastian Bidegain in Brooklyn, NY.

Before Noware, we were each making weird tech on our own. Harry was redesigning everyday gadgets: a see-through camcorder, a GoPro, a scooter that blows bubbles. Seb was making electronics as sculpture: a sampler in a rock, a boombox in a GameCube, a speaker that looks like a gummy.

In 2024 we were both posting wearable speakers, found each other online, and started making things together. The first one was a camera in a rock.

Puff is our first product.

Harry in a New York cap, a sapphire Puff on his chain, beside Rock Cam on a plinth
Photo: Hylaworks
Harry Isaac
Seb in the studio, in a green jacket
Sebastian Bidegain
Harry, a ruby Puff on his chain, talking with Seb at a bar
Harry & Seb

Team

  • Harry IsaacFounder
  • Sebastian BidegainCo-founder
  • Kalinda PanholzerProducer

With help from

  • Maggie ChenStrategic Advisor, Hardware Operations & Manufacturing
  • Evan KahnHardware & Firmware Engineer
  • Emilie ZeissCreative Direction, Styling

Jonathan Katz, Annie Chen, Dennis Valouiski, George Mott, Benny Giang, Leah Balagopal, Devin Kasparian, Fabian Olarte, Emma Orhun, Brendan McAuliffe, Max Amato, Bran Mayeri, Jeer Mussu, Serena Nicole Rudisel, Aliesha Hatalovsky, Michael Stone, Jack Nesbitt, Alyssa Joines

In collaboration with

  • Itch ProjectsDesign Partner
  • InformalEngineering Partner

Before Noware

Two see-through camcorders, orange and smoke
Harry
Camcorders2023
A see-through blue GoPro redesign
Harry
GoPro2023
Rockorder, a lo-fi sampler built into a rock
Seb
Rockorder2024
GainCube, a speaker built into a black Nintendo GameCube, carried on a yellow chain
Seb
GainCube2022
A glossy purple speaker shaped like a gummy
Seb
Gummy speaker2025
Speaker Buddy, a chrome half-donut speaker on a chain
Harry
Speaker Buddy2023
Rock Camera, a camera built into a rock
Together
Rock Camera2024
The Noware snail drawn on an oscilloscope at the bench
Together
Noware

Press

Behind the Scenes

The crowd at the Puff launch party, phones up, the Noware sign on the wall
[01] > Launch night
The team gathered round the studio workbench at night
[02] > Bench night
The DJ in visor shades and a star top at the launch party
[03] > On the decks
Seb and a friend watching work at the studio bench
[04] > At the bench
A guest in a white sweater at the launch party, a red string on the wrist
[05] > Red string
Guests leaning over the Puff plinth at the launch party, trying the screen
[06] > First go
A sapphire Puff in a white dish set into the launch party's flowers
[07] > Up close
Seb in a neon-green Noware face shield, blowtorch over the crucible
[08] > Sand casting
A hand holding up a sand-cast silver face on a string of flower beads
[09] > Out of the sand
Sand-cast silver faces laid out on brown paper beside the circuit boards they cover
[10] > Casts and boards
Mirror, mirror
The shape graveyard
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